YZY APP
(Concept)
Overview
The YZY App Concepts project was a fan-driven conceptual initiative built within the creative community surrounding Kanye West. The idea was to explore what a centralized digital ecosystem could look like for the YZY universe bringing commerce, music, news, and community into a single, cohesive platform.
While the concept was ultimately scrapped by Kanye himself, the project stands as an exploration in conceptual product design, cultural branding, and content systems. This project was affiliated with YZY officially and was developed independently as a conceptual exercise within the fan community
Concept Direction
The app concept was designed to serve as a single destination for:
Yeezy.com commerce
Music releases and discography
News and announcements
Fan and community interaction
Design decisions leaned toward minimalism, bold typography, and modular layouts — reflecting the stripped-back, industrial tone often associated with YZY projects.
Creative & Cultural Context
This project existed during a period of rapid experimentation within Kanye’s creative output, where fans and creatives alike were exploring new ways to interact with the brand beyond traditional platforms.
Although the concept was ultimately discontinued, it provided valuable insight into:
Fan-driven product ideation
Cultural-first branding
Designing for highly engaged communities
The Outcome
While the YZY App Concepts were never released or adopted, the project served as:
A conceptual design exploration
A study in brand-driven ecosystems
A demonstration of visual and content ideation within a global fanbase
The work highlights the importance of creative exploration, even when concepts do not move forward.
Objective
Explore a centralized digital hub for the YZY ecosystem
Combine commerce, music, news, and community in one experience
Design visual concepts aligned with the YZY aesthetic
Create content and graphics that resonated with the fanbase
Scope Of the work
Conceptual Graphic Design
UI-Inspired Visual Layouts
Content Creation for App Sections
Visual Direction Based on Brand Tone
Community-Centered Design Thinking.
Branding
Header Font
Brand Colors
Bodygraph Font
Alternative Logos
