Elysium Captures
Overview
Elysium Captures is a luxury photo and video brand created to document weddings and events through a cinematic, documentary-driven lens. The goal was to establish a refined visual identity that felt timeless, emotional, and elevated — while still remaining grounded in authenticity and human connection.
Meraki led the brand’s identity development and creative direction, ensuring every visual and touchpoint reflected the level of craftsmanship and storytelling the brand delivers.
“Leave The Candids to Us”
Brand Foundation
The Elysium Captures identity was built around softness, restraint, and timeless elegance. Neutral tones, muted contrast, and refined typography were intentionally selected to complement emotional storytelling rather than overpower it.
Content & Production Strategy
Photography and video were treated as core pillars of the brand not supporting elements.
Creative direction emphasized:
80% candid, documentary-style moments
20% lightly directed portraits
Natural light and organic movement
Cinematic framing and pacing
On-site photoshoots and video capture were designed to feel unobtrusive and emotional, allowing real moments to unfold naturally while still delivering polished, luxury visuals.
The Outcome
The result was a cohesive brand system that:
Clearly communicates luxury without feeling forced
Supports both photography and video storytelling
Differentiates Elysium Captures in a crowded wedding market
Establishes long-term brand consistency across all platforms
Elysium Captures now operates with a visual identity that aligns with the caliber of experience it provides to clients cinematic, intentional, and timeless.
Objective
Create a luxury brand identity rooted in emotion and storytelling
Establish a timeless visual system adaptable across platforms
Support a cinematic, documentary-style creative direction
Elevate perception through intentional design, photography, and video
Scope Of the work
Brand Identity Development
Logo & Wordmark System
Color Palette & Typography Selection
Visual Direction & Mood Development
Photography Direction & Photoshoots
Cinematic Video Direction & Editing Style
Brand Guide Creation
Branding
Header Font
Bodygraph Font
Accent Font
Brand Colors
Alternative Logos