Suavity cbd

“Experience Something Different”

Overview

Suavity CBD was a wellness-focused CBD brand operating within a highly regulated and often misunderstood industry. Meraki partnered with the brand to support business development, social media management, and content creation, with a primary focus on increasing credibility, brand recognition, and consumer trust.

Given the complexity surrounding CBD marketing, education and brand positioning were critical to long-term viability.

Strategic Approach

Marketing CBD products requires a careful balance of education, restraint, and clarity. Our approach prioritized:

Informational and value-driven content
Clean, professional visual language
Consistent posting to build legitimacy
Avoidance of exaggerated claims or risky messaging

By focusing on transparency and visual cohesion, Suavity CBD was positioned as a serious, credible brand rather than a trend-driven product.

Content & Brand Presence

Content creation emphasized:

Clear, compliant messaging
Lifestyle-oriented visuals
Educational posts explaining CBD benefits and use cases
Brand consistency across social platforms

This helped normalize the brand in a crowded and often skeptical marketplace.

The Outcome

Through improved brand positioning and consistent digital presence, Suavity CBD achieved:

Increased brand recognition
Stronger consumer trust
A more professional and scalable brand image

Ultimately, the company was successfully sold to a group of business partners in Mexico, marking a meaningful exit and validating the foundation that had been built.