The Window Guy

“Don’t Be shy, Call the window Guy”

Overview

The Window Guy was the first client Meraki partnered with following the company’s formation. While the business delivered strong results in the field, its digital presence lacked cohesion and clarity. Our role was to establish a recognizable brand foundation and elevate the company’s visibility through strategic branding, content design, professional photoshoots, and short-form video production.

Objective

Establish a cohesive and recognizable brand identity

Create visual consistency across all digital platforms
Elevate content quality through professional photo and video assets
Build trust using authentic, behind-the-scenes storytelling
Support steady local lead generation without overproduction

Scope Of the work

Brand Identity Refinement
Logo, Color, and Typography System
Social Media Design Templates
Content Strategy & Direction
On-Site Photoshoots
Short-Form Video Production (Reels & BTS Content)
Social Media Management
Google My Business Optimization

Brand Foundation

We refined The Window Guy’s visual identity by tightening the logo system, defining a clear color palette, selecting supporting typography, and developing a consistent social media design language. This ensured that every post, photo, and video felt cohesive and immediately recognizable.

The resulting brand guide created a clear system for:

Logo usage and variations
Brand colors and contrast rules
Typography hierarchy
Visual tone across photo and video

Content & Production Strategy

Once the brand foundation was established, we introduced on-site photoshoots and video capture to elevate content quality while maintaining authenticity.

Rather than scripted or overly produced content, we focused on:

Real job-site photoshoots
Behind-the-scenes cleaning footage
Short-form vertical video for Reels and TikTok
Educational and personable service content

This approach allowed the brand to remain approachable while visually standing out in a competitive local service market.

The Outcome

By pairing a solid brand system with consistent photo and video production, The Window Guy achieved:

Improved brand recognition across platforms
Higher engagement through real, human-centered content
Stronger trust from local homeowners
Tangible business growth driven by organic visibility
The success of this project reinforced a core principle: clarity, consistency, and authenticity outperform complexity.