Extrnl vision
“Envision Out Of The Ordinary”
Overview
Extrnl Vision is an evolving art and apparel brand originally created as a platform for digital oil paintings inspired by pop culture and influential artists. As the brand matured, its direction expanded to include original photography, digital compositions, and mixed-media work, while maintaining a curated, semi-luxury aesthetic.
Meraki’s role has been to establish and maintain the visual foundation of the brand while supporting its transition into a more personal, expressive creative outlet.
Brand Foundation
Extrnl Vision already had a defined typographic and color system in place, which allowed the brand to grow without needing a full identity overhaul. Instead, the focus shifted toward refining creative direction and ensuring that new visual work aligned with the established aesthetic.
The brand balances:
Clean, minimal structure
Art-forward visuals
Subtle luxury cues
Emotional and cultural relevance
This foundation allows flexibility while preserving consistency across content, apparel, and digital storefront experiences.
E-Commerce Integration
Extrnl Vision operates with an existing Shopify storefront, allowing artwork and apparel to live within a cohesive digital ecosystem. Visual consistency between content, product imagery, and brand tone ensures that the shop feels curated rather than transactional.
Content & Production Strategy
Originally centered on digital oil paintings of pop culture figures, Extrnl Vision is now expanding into:
Original photography
Digital compositions
Mixed-media visual work
The goal of this evolution is to introduce more wholesome, grounded imagery — creating stronger emotional connection and increasing engagement while maintaining artistic integrity.
Photography and artwork are treated as storytelling tools rather than standalone visuals, allowing the brand to feel personal without losing its elevated tone.
Outcome (Ongoing)
Extrnl Vision is positioned as a growing creative platform one that blends art, fashion, and personal vision. With its visual foundation established, the brand is now focused on:
Increasing audience engagement
Growing followers organically
Expanding creative output without diluting brand identity
This project represents an ongoing evolution rather than a finished endpoint.
Objective
Maintain a cohesive semi-luxury brand identity
Expand the creative direction beyond digital oil paintings
Introduce original photography and mixed-media work
Increase follower growth and engagement through more human, wholesome imagery
Support commerce through an existing Shopify storefront
Scope Of the work
Brand Direction & Visual Identity
Color Palette & Typography System
Art Direction & Creative Expansion
Photography Curation & Visual Storytelling
Digital & Mixed-Media Artwork Development
E-commerce Brand Alignment (Shopify)
Branding
Header Font
Brand Colors
Bodygraph Font
Alternative Logos
Accent Font
