Hale and Hush
Overview
Hale & Hush is a professional skincare brand serving licensed estheticians and sensitive-skin clients worldwide. When Meraki partnered with the brand, its visual presence across social platforms lacked consistency with multiple logo variations, fragmented styling, and no unified system guiding content.
Our role was to lead a brand cleanup and digital re-alignment, ensuring Hale & Hush presented itself with clarity, authority, and consistency across all social media touchpoints.
Objective
Establish brand consistency across all social platforms
Consolidate and standardize logo usage
Strengthen social media strategy and content structure
Elevate overall content quality while maintaining brand integrity
Align visuals with the brand’s professional credibility
Scope Of the work
Logo System Refinement & Standardization
Social Media Brand Alignment
Content Strategy Development
Social Media Management
Refined Content Creation (Photo & Video)
Visual Consistency Across Channels
Platforms supported:
Instagram · Facebook · Youtube · Tik Tok · Educational & Brand Channels
Brand Realignment
Prior to the rebrand, Hale & Hush’s logos and visual assets were inconsistent across platforms, creating confusion and weakening brand authority. We refined and standardized logo usage, ensuring that every touchpoint reflected a unified identity.
This alignment allowed the brand to:
Present a clear, professional image
Maintain visual consistency across posts and campaigns
Strengthen recognition among estheticians and partners
Content Direction
Content creation shifted toward:
Cleaner, more intentional layouts
Balanced educational and promotional posts
Polished visuals that aligned with professional skincare standards
Cohesive storytelling across campaigns
This approach elevated the brand’s digital presence without sacrificing authenticity or credibility.
Social Media Strategy
Beyond visuals, Meraki implemented a stronger, more intentional social media strategy focused on:
Educational value
Product clarity
Brand trust
Long-term consistency
Rather than chasing trends, content was refined to support Hale & Hush’s reputation as an industry-respected skincare brand.
The Outcome
Through visual standardization and strategic refinement, Hale & Hush achieved:
Stronger brand consistency across platforms
Improved clarity in brand communication
A more elevated and professional social media presence
Increased trust within the esthetics community
Branding
Header Font
Brand Colors
Bodygraph Font
Alternative Logos
